Customer story · Virtual assistant and coach

How Ella Opigo built distinct VA and coaching businesses on Coachli

Ella is a virtual assistant and the founder of VA by Ella. When client demand pushed her into coaching, she needed a way to run both businesses without confusion. Coachli gave her the separation she needed in one interface.

View Ella's Coachli profile: coachli.co/vabyella

At a glance

Niche: Virtual assistance and business coaching
Business: VA by Ella
Coachli URL: coachli.co/vabyella
Primary use: 1:1 coaching sessions distinct from her VA service line
Favourite feature: Booking questions
Why she switched: Disjointed scheduling and payment across multiple tools

About Ella

Ella Opigo is a seasoned virtual assistant and the founder of VA by Ella. She helps clients streamline their business processes and manages day-to-day operations for service-based businesses. As her work gained recognition, clients began asking her for coaching on how to set up their own operational systems. To meet that demand, she expanded into coaching while continuing to run her core VA practice.

The challenge

Ella faced a structural problem: running two distinct services from one business setup. Her bookings were spread across her website, WhatsApp, and Paystack, with no clean way to keep her coaching offers separate from her VA service line. Manual processes ate into the time she should have been spending on client work.

The deeper issue was experience. When a client booked her for coaching, they often had to message through WhatsApp first, then receive a payment link, then schedule the actual session through another channel. Each step was a chance to lose the booking.

Why Coachli

Ella needed one interface that handled the full booking and payment flow without forcing her to juggle platforms. She also wanted her coaching brand to feel distinct from her VA work, while still keeping all her income visible in one place for tracking.

"When I found Coachli, everything became seamless. Everything was in the same interface for me, and I was able to manage my clients more efficiently. Clients can book, pay, and get all the information they need without me having to juggle multiple platforms."

How Ella uses Coachli

A dedicated Coachli profile for her coaching service, kept separate from her VA business website
Booking questions on every session form, so she goes into each call already knowing what the client needs
Integrated scheduling and payment in a single client flow, removing the WhatsApp-handoff step entirely
Clear income tracking per business stream, making bookkeeping cleaner

"My favourite thing about Coachli would be the booking questions. It enables me to prepare for sessions ahead of time without needing to ask clients separately through WhatsApp or email. I just like how easy it is. The interface is very minimalistic, straightforward, and without information overload."

Results

More time freed up for client work, with manual scheduling and payment steps eliminated
Better client experience: bookings now happen in one flow rather than across three different platforms
Clean separation between coaching and VA income, simplifying financial management
A professional coaching presence that does not depend on her main website

"When I found Coachli, everything became seamless. I love that everything is on one page now. Clients can book, pay, and get all the information they need without me having to juggle multiple platforms."
— Ella Opigo, Virtual assistant and coach