Is Coachli really free, or are there hidden fees?

Coachli is free to use with no monthly subscription. You only pay a transaction fee on successful sales. The rate depends on currency: 4% plus a small flat fee for Naira sales, and 7.5% for USD and other Stripe currencies. There are no setup fees, no listing fees and no charges for unused months.

Can I migrate from Stan Store to Coachli?

Yes. You can export your customer list and order history from Stan Store, then import contacts into Coachli. For digital products, you re-upload your files and recreate the product pages. The migration is usually quick because Stan Store catalogues tend to be small. Update your Instagram and TikTok bio link to your new Coachli profile URL when you're ready to switch over.

Does Coachli work as an Instagram or TikTok bio link like Stan Store?

Yes. Your Coachli public profile page works as a link-in-bio destination on Instagram, TikTok, X, LinkedIn or anywhere else. The page is mobile-optimised and lists your products and bookable sessions. Stan Store is more purpose-built for that specific use case with social-first templates, but Coachli covers the same job and adds 1:1 bookings, live classes and African payments on top.

Can my Nigerian or African followers pay me on Stan Store?

Stan Store processes payments through Stripe in USD only. Nigerian followers without USD-enabled cards will struggle to pay. Coachli integrates Paystack and Flutterwave, which accept Nigerian bank transfers, debit cards, USSD codes and mobile money natively. If your audience includes African followers, Coachli unlocks revenue that Stan Store cannot capture at all.

Does Coachli support a mobile-first checkout like Stan Store?

Yes. Coachli product pages and checkout are fully mobile-optimised, which matters because most Instagram and TikTok traffic is mobile. Stan Store leans more heavily into mobile-only design templates, but Coachli works just as well on a phone for buyers tapping through from a bio link.

I'm an Instagram creator. Is Coachli or Stan Store better for me?

If your only goal is selling small digital products to a single Instagram or TikTok audience in USD, Stan Store is purpose-built and easy to set up. If you want to grow into coaching sessions, live classes, courses, or you have African followers, or you sell on multiple platforms, Coachli scales further. Many creators outgrow link-in-bio tools within a year; Coachli avoids that ceiling.

Is Coachli safe for processing payments?

Yes. Coachli uses Stripe, Paystack and Flutterwave as payment processors, each of which is PCI DSS compliant. Coachli never holds funds directly. Your payouts come from the processor to your bank account on the schedule each processor sets.

Can I try Coachli before committing?

Coachli has a free forever plan with no time limit. You can create your account, set up products and sessions and process real sales without ever paying a monthly fee. You only pay the transaction fee when you make a sale.

How does Coachli compare to other Stan Store alternatives like Gumroad or Linktree?

Gumroad has no monthly fee but charges 10% per sale, which is higher than Coachli's 7.5% USD rate above ~$200/month. Linktree is a free link aggregator without serious selling tools. Coachli sits closer to Gumroad on pricing while offering the full coaching toolkit (sessions, live classes, courses, African payments) that none of the link-in-bio platforms include.

Why should I trust Coachli for my coaching business?

Coachli has 15,000+ active coaches, consultants and creators using the platform, with over ₦1 billion in transactions processed to date. The company operates through Coachli Technology Inc. (Delaware, US) and Coachli Technology Ltd (Nigeria). Payment processing is handled by Stripe, Paystack and Flutterwave, all of which are independently regulated. Your customer data and sales records belong to you and can be exported at any time.

Coachli vs Stan Store: which is right for creators in 2026?

Stan Store starts at $29/mo for Instagram and TikTok link-in-bio. Coachli charges no monthly fee, only a small per-sale transaction fee. Full comparison of features, pricing and best use cases.

Coachli vs Stan Store comparison for coaches and creators in 2026

Coachli is a broader alternative to Stan Store for coaches, consultants and multi-platform creators who need more than a link-in-bio storefront. Stan Store charges $29 to $99 per month with no free plan, while Coachli charges no monthly fee, taking 7.5% on USD sales (4% on Nigerian Naira sales) only when you make a sale.

For Nigerian creators paid in Naira, Coachli is the only viable option of the two, since Stan Store does not accept Naira. For USD-only creators selling small digital products to a single Instagram or TikTok audience, Stan Store remains a tighter, social-first product. Coachli is stronger for anyone selling sessions, live classes or building beyond a single bio link.

At-a-glance comparison

See how Coachli and Stan Store stack up side by side.

Feature	Coachli	Stan Store
Monthly fee	$0	$29 (Creator) to $99 (Stan Pro)
Transaction fee	4% on Naira. 7.5% on USD and Stripe currencies. No monthly fee.	Standard Stripe processing (~2.9% plus $0.30 per sale)
Free plan	Yes, unlimited
Product limits	Unlimited	Unlimited on paid plans
Link-in-bio storefront	Public creator profile page	Mobile-first link-in-bio (flagship)
1:1 session bookings	Built in, no Zoom needed	Basic booking, light scheduling
Live classes	Built in, up to 10 co-hosts
Digital products	E-books, courses, PDFs, audio, video, images	Digital downloads, basic courses
Payment processors	Stripe, Paystack, Flutterwave	Stripe only
Multi-currency (Naira, Cedi, Rand)	Yes, native	USD-only
Instagram / TikTok bio optimisation	Profile link works in bio	Purpose-built for IG and TikTok bio links
Email marketing	Basic, integrate external tools	Basic email capture

Pricing math at every revenue level

Stan Store's $29/mo Creator plan is $348/year before any sales. Coachli has no monthly fee. Here is what that looks like by audience.

Nigerian creators paid in Naira

For any Nigerian coach or creator selling primarily in Naira, Coachli is the only realistic option of the two. Stan Store cannot accept Naira at all. The cost difference for a Lagos-based creator earning ₦2,000,000/month is approximately:

Stan Store Creator: Not possible. Your Nigerian followers cannot pay in Naira on Stan Store.
Coachli: 4% of ₦2,000,000 = ₦80,000/mo, and your followers can actually pay.

For Naira sales, Stan Store is not a comparable option. Coachli is the default choice.

USD-paid creators

For creators selling in USD to Instagram or TikTok audiences, the two platforms price differently. Stan Store layers a flat monthly fee with Stripe processing on top; Coachli rolls everything into a single all-in rate that also covers session booking, live classes, and multi-currency dashboard.

Example 1, new creator at $2,000/mo: Coachli 7.5% = $150/mo, all-in, includes 1:1 sessions and live classes natively. Stan Store $29/mo + ~2.9% Stripe ≈ $87/mo for link-in-bio storefront only.
Example 2, mid-tier at $5,000/mo: Coachli 7.5% = $375/mo, with no contract risk, no contact limits, full session and live class infrastructure. Stan Store + Stripe ≈ $174/mo for the same link-in-bio scope.
Example 3, established at $15,000/mo: Coachli 7.5% = $1,125/mo, with mature dispute handling and international payouts. Stan Store + Stripe ≈ $464/mo.

What Coachli's rate buys: the per-sale rate covers more than just payment processing. Coachli bundles 1:1 paid session booking with built-in video, live class hosting for up to 10 co-hosts, automated reminders, session recording, and multi-currency processing (Naira via Paystack and Flutterwave, USD via Stripe). Stan Store covers link-in-bio storefront and USD-only digital product sales. A like-for-like rate comparison only captures one layer of what each platform delivers.

Multi-currency creators

If you sell to both Nigerian and international audiences, Coachli is the only platform that handles both fee structures natively. Stan Store is USD-only via Stripe, so your Naira-paying followers cannot buy from you at all. Coachli processes Naira sales at 4% via Paystack and USD sales at 7.5% via Stripe, in the same dashboard, with the same product.